A Blooming New Year
Spring Festival was here, and the city is full of festivity. In 2023, we were taking inspiration from the hibiscus flower, with a stunning floral display. Here, fiery flowers burst forth in the fresh spring breeze. Look at the lanterns bloom, like buds of spring. We wish for you and your loved ones to celebrate the New Year together, to welcome the season with hope, and to light up your wishes and dreams for the future. During CNY campaign, over 110 tenants were engaged, providing CNY related special products, customized in-store brand-day events, or discounts for our customers, and over 20 F&B tenants offered new year’s eve dinner set or special menu. What’s more, CNY-themed VIP workshops engaged with tenants was shown good interaction with consumers for Chinese New Year coming up.