Marvelous Journey

From 20 November 2025 to 4 January 2026, Taikoo Li Chengdu presents its winter campaign "Marvelous Journey", building an emotional energy zone where joy can converge, flow, and resonate.  

For the installation, Taikoo Li Chengdu has commissioned architect Li Han to create five original architectural structures inspired by local culture: the “Hotpot Tower”, “Teapot Tower”, “Mahjong Tower”, “Sichuan Opera Stage”, and “Watchtower Diving Platform”, vividly interpreting five iconic scenes of living in Chengdu. Winding tracks meander through the structures, where small balls roll along - sometimes fast, sometimes slow. As the balls roll on, the joyfulness gets together and spreads around to generate a growing “kinetic joy” that culminates in a massive joyous energy zone. 

During the winter campaign, Taikoo Li Chengdu also hosts a series of activities. Over 70 brands offer seasonal exclusives, special promotions, brand-day events, and year-end discounts — including double points for members at designated stores.