Global Launch of Sino-Ocean Taikoo Li Chengdu
Introduces First-ever Collaboration Between International Artists James Warhola and Aelita Andre
Week-long arts and music exhibition celebrates the “Colours of Chengdu”
(22 June 2015, Chengdu) Chengdu’s newest retail landmark Sino-Ocean Taikoo Li Chengdu today unveiled the 10 meter by 2 meter canvas painting “Chengdu Garden”, jointly created by world renowned pop art artist James Warhola and eight-year-old Australian art prodigy Aelita Andre. The stunning painting will kickstart a week of spectacular arts, music, cultural and fashion events to celebrate the retail complex’s global launch.
Government officials from Sichuan province, City of Chengdu and Chengdu Jinjiang Disctrict, foreign consulate, Chengdu based international companies and councils attended the ceremony. Chengdu Municipal Government Mayor Tang Liangzhi, Director of Sichuan Provincial Department of Commerce Xie Kaihua, Secretary of Communist Party Committee of Jinjiang District Zhou Siyuan, together with Sino-Ocean Land Chairman of the Board and Chief Executive Officer Li Ming, and Swire Properties Executive Director Davy Ho, participated in an unveiling ceremony for the painting “Chengdu Garden”. The painting is the two artists’ rendition of a prosperous and harmonious modern Chengdu, using an ingenious blend of colours to showcase the city’s vibrant spirit. Before the unveiling ceremony, a press conference themed “Building the International Shopping Paradise in Chengdu” was held in the Guangdong Hall at Sino-Ocean Taikoo Li Chengdu and attended by Vice Mayor of Chengdu Municipal Government Fu Yonglin, Chairman of Municipal Commission of Commerce Guo Qizho and District Chief of Jinjiang district Chen Lizhang.
Davy Ho, Executive Director of Swire Properties, commented: “This painting was created by two iconic artists of different eras and it embodies the very essence of Sino-Ocean Taikoo Li Chengdu, reflecting the development’s colourful and diverse character. Our retail complex is an excellent example of how an urban city centre can be redefined through cultural, lifestyle and commercial landmarks. Thank you very much to the continuous support by the Chengdu city government and leaders, we are honoured that it is playing a defining role in the “Colours of Chengdu.”
Li Ming, Chief Executive Officer and Chairman of Sino-Ocean Land, said: “We are delighted to have created this unique landmark in the heart of Chengdu and it is our hope that it will become the city’s new fashion and cultural hub. Sino-Ocean Taikoo Li Chengdu sets a new benchmark for the industry and for commercial real estate development in China. It would not have been possible without the strong support and encouragement of the Government and the people of this great city.”
The unveiling ceremony of “Chengdu Garden” signified the beginning of the global launch campaign in Sino-Ocean Taikoo Li Chengdu. Between 22-29 June, a number of luxury and lifestyle brands at Sino-Ocean Taikoo Li Chengdu will join the “Colours of Chengdu” celebrations by hosting a series of retail and cultural activities. These include:
James Warhola and Aelita Andre’s individual and collective artwork exhibitions. 40 precious paintings by the two artists will be on display, including iconic pop artist Andy Warhol's rare manuscripts;
The artists’ collaborative painting "Chengdu Garden" will be on special display at Guangdong Hall;
Art talk with James and Aelita; an interactive discussion panel with contemporary and future artists, and;
“Colours of Chengdu” parent-child art activities for local children, including an interactive session with international artists.
OVAL Partnership, the chief architect and planning consultant of Sino-Ocean Taikoo Li Chengdu, and MAKE Architects, the architect consultant for the Temple House and the Pinnacle, will run a talk on the complex’s urban and architecture design;
Symphony orchestra music concert at the Temple Plaza;
The opening of Palace Cinema and classic movie poster exhibition, and;
A meet and greet, at Fangsuo, with “Epicure” founder and writer Shu Qiao’s on her new book “Cuisine Fiction Club”.
New product events by Givenchy, to offer trend followers latest fashion tips;
A special exhibition by Diesel on the unique charm of denim;
The opening ceremony of Adidas’s flagship store in Sino-Ocean Taikoo Li Chengdu;
A branding event and sponsored dance performance by French ballerina shoe brand Repetto.
Product shows by the UK luxury mobile phone brand VERTU.
In addition, MUJI global flagship store, Ole supermarket, Fangsuo, Annvita Tea House and other shops will also launch customised products and services for "Colours of Chengdu", to bring a unique experience to shoppers.
Meanwhile, Sino-Ocean Taikoo Li Chengdu will also be organising special charity fund-raising events together with NenlüTea, the Urban Harvest, VINOTECA, soit douce, MS Bonbon Café, 8 bowl 8, Gloria’s Jean’s Coffees, and JUICE ESSENTIALS by fresh and Temple House Cafe 11 etc. A quarter of the proceeds from these events will be donated to Heifer International, a non-profit organisation dedicated to ending world hunger.
Located in the heart of Chengdu Jinjiang district with close proximity to the Chunxi Road commercial zone, Sino-Ocean Taikoo Li Chengdu spans more than 100,000 sq. m. of open-plan, low rise and lane driven shopping urban space. Surrounding the thousand-year-old Daci Temple, Sino-Ocean Taikoo Li Chengdu provides a new interpretation to the traditional architectures, while adding radiance to the retained historical streets and traditional courtyards. The international perspective and innovative design concept behind the development has revived the distinctive appearance of Chengdu city centre and injected new vitality in the traditional commercial district. The retail complex is complemented by the Temple House, a boutique hotel and serviced apartments managed by Swire Hotels, and Pinnacle One, a 47-storey Grade A office tower.
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