A BATHING APE®‘s creative concepts never ceased to emerge. In the 2012 spring-summer, a brand new young and hip diffusion line AAPE BY A BATHING APE® (AAPE for short, reads A-A-P-E). AAPE targets the young menswear market. It aims to create a collection of simple, light and fashionable clothes for the new generation of fashionistas aged from 15 years old to 25. With comfortable cuttings, the clothes are for everyday wear. AAPE logo stems from A BATHING APE®’s classic ape Moonface Logo. The simple round face is like a younger version of the original ape logo. The sharp graphic design strikes a long lasting memory at the first sight. AAPE’s affordable price range is also a major selling point. However the quality of the clothes is not sacrificed but maintains in sync with the mainline. It’s bound to become a most sought-after brand for the young fashion-loving fans.
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