In 2004, Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Meanwhile, Don Ed Hardy became the exclusive designer of Ed Hardy clothing line. Ed Hardy introduced the legendary tattooist Don Ed Hardy’s art into the fashion world. Transfuse it with retro puck elements and street culture, successfully combined tattoo art and fashion. Once the clothing line has been introduced to the public, it became an instant hit. From Hollywood celebrities like Usher, Coolio, Rolling Stone, Nick Cater and etc. to Asian celebrities like Jolin Tsai, Leehom Wang, Stefanie Sun, Rain and so on, they are all supporters of Ed Hardy.
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